Bounty

In 1957, Procter & Gamble acquired Green Bay, Wisconsin-based tissue maker Charmin®, its first consumer-paper products business. One product in particular, Charmin Towels, was a single-ply towel that was engineered using a conventional papermaking process. P&G recognized the growing demand for paper towels and began a decade of research, experimentation, and ultimately, innovation. At the time, most paper towel brands were either promoting their “strength” or their “softness.” Through research—mostly interviews —P&G discovered that what consumers really cared about was “absorbency.” With this new insight, and others, Bounty replaced Charmin Towels in the fall of 1965, and introduced a new 2-ply towel that was thicker, softer, and more absorbent than any other on the market **Bounty®** has long been “the quicker picker-upper” in the hearts and minds of consumers. Today, the brand has a fresh new attitude called “Bring it,” which also reflects the attitudes of our customers, who tell us that Bounty enables them to embrace life, uninhibited by messes. The “Bring it” spirit is also evident in our commitment to supporting the creative development of today’s schoolchildren through initiatives such as the Make a Clean Difference Program, the Make-A-Master-pie ce studio in Chicago, and others.(http://www.bountytowels.com/#tab1.)